Jun 4, 2019
Having a product-market fit doesn’t guarantee sales, and sometimes, founders find out the hard way.
Jon Gilman started Clear
Software with a
clear vision of who his end users were. That vision had to shift as
he quickly learned he was selling to the wrong audience. His
messaging wasn’t resonating, and his demos weren’t converting.
Instead of closing up shop, he changed his go-to-market strategy to
deliver in the enterprise space.
Join Christian and Anna
as they discuss how Jon navigates the complex sale to drive value for
his end users.