Oct 12, 2021
You might remember Dollar Shave Club skyrocketing to popularity
after they released a viral video and embraced a
“no B.S.” approach to
business. As one of the first major D2C brands, the company used
insights they gained at the front of the pack to pioneer a budding
industry. In many ways, how we understand D2C today is thanks to
DSC.
Tsega Dinka, recently vice president of digital product at Dollar
Shave Club, was there for it all as one of the company’s first
product managers. On Better Product, he reflects on how the
experience taught him to align product and non-product teams and
what’s required to build an inclusive brand people will
remember.