Jan 28, 2020
This week, we wrap up our series on managing products through acquisition by digging into one of the most notable acquisition stories here in Indianapolis. In 2013, San Francisco-based tech company Salesforce purchased Indianapolis-based digital marketing company ExactTarget, effectively forming what is known today as...
Jan 21, 2020
So far in this series, we have focused on aligning product teams and product lines after an acquisition is made by a company, but what about the experience on the other side? On today’s show, we juxtapose the experience of the acquired and the acquirer.
Being acquired can be a huge moment for a product. A chance to...
Jan 15, 2020
There are a lot of moving parts during an acquisition, and it is easy for alignment to fall by the wayside. How do you actually ensure that a new product, and product team, aligns with your internal vision, processes, and methodologies?
Our series on managing product through acquisition continues with a look at some...
Jan 8, 2020
How do you successfully manage products during an acquisition?
As we kick off a new year of Better Product, we want to focus on a topic that has come up often during our interviews: how do you manage products (and product teams) through acquisition? Acquisitions are a natural part of company growth, but they also...