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Better Product

Aug 27, 2019

Another season of Better Product is in the books, which makes this the perfect time to reflect on some of the conversations we’ve had over the course of Season 2.

Instead of re-hashing what you’ve already heard, we decided to dig through the tapes to find some great soundbites that got left on the cutting room...


Aug 21, 2019

Key Points:
  • Build a foundation, not walls
  • Plan how your brand may grow
  • Lean into your...


Aug 20, 2019

What happens when all your dreams come true but you lose sight of why you started?
 
Four years ago, things weren’t looking good for Gumroad, an e-commerce audience-building software that helps creators do more of what they love. In order for things to turn around, it required going back to what made the product a...


Aug 13, 2019

For many B2B companies, the product journey and brand still feel separate. But in e-commerce, they’re inherently tied together.
 
For Angie Stocklin, co-founder of online eyeglass retailer One Click Ventures, this presents an assortment of opportunities and challenges. For example, when operating three different...


Aug 7, 2019

Key Points:
  • First, be absolutely clear on why you are considering freemium and exhaust all other paths.
  • Be clear what features and level of feature sets you will give.
  • Understand very clearly what the growth strategy is for a customer into a paid...